Past eventHeld October 6–8, 2026
4:2 Formula Academy Fall 2026
The 4:2 Formula Academy is a sales training and certification program for real estate sales professionals.
- Held
- October 6–8, 2026
- City
- Nashville, TN
TL;DR
- 4:2 Formula Academy Fall 2026 took place October 6–8, 2026, in Nashville, TN.
- It is a sales training and certification program for real estate sales professionals.
- Published participant benefits included audio book access, pre-workshop video lessons, coach-led talks, role-playing, personal coaching, an online performance path, and follow-up webcasts.
About
The 4:2 Formula Academy is a training and certification program for home builder sales professionals, run by Shore Consulting, Inc. and hosted by its founder Jeff Shore. It teaches selling methods designed around how current buyers behave in the current market, under the idea of selling the way the buyer wants to buy. The program was billed as extending well past the workshop itself into a 12-week learning cycle that included video lessons, role-playing, personal coaching, an online performance path and follow-up webcasts.
Who was in the room
Real estate sales professionals
The listed audience was real estate, including home builder, sales professionals.
Featured speakers
1 listedJeff Shore
Founder and president, academy host · Shore Consulting, Inc.
What attendees say
“I brought my new sales team to this training, and I believe the positive impact will be substantial.”
“Something clicked for me that took what I have been doing and simplified it much more, which I believe leads to a more enjoyable, less confusing experience for the buyer.”
Questions people ask
6 answered4:2 Formula Academy Fall 2026 took place October 6–8, 2026.
4:2 Formula Academy Fall 2026 was held in Nashville, TN.
Real estate, including home builder, sales professionals were the listed audience.
It suited home builder sales professionals and sales managers who wanted a structured method, since the program is a training and certification run by Jeff Shore and was billed as stretching into a 12-week learning cycle with coaching, role-playing and follow-up webcasts. Teams of 3 or more could get group pricing, which made it a practical fit for a builder sending a new sales team together; experienced closers who wanted broad industry networking or market data would have gotten less from a single-topic training.
Attendees at sales training workshops for real estate and home building usually wear business casual, such as slacks or khakis with a collared shirt or blouse, since the days involve role-playing and group work.
The published audience was real estate, including home builder, sales professionals.
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