Annual Next Generation Success in Leadership Conference 2026

It takes place at Hard Rock Hotel San Diego in San Diego, California.

The event is aimed at emerging leaders in beer and beverage distribution.

It is best for emerging leaders at beer distributors, since the National Beer Wholesalers Association describes it as built for that group and the program includes a session from communication and body language expert Mark Bowden. Senior executives and suppliers outside distribution would get less from it, because the content is leadership training for rising managers rather than strategy or sales for decision-makers.

Attendees at beer distribution leadership events usually wear business casual, such as slacks and a collared shirt or blouse, with a blazer for the welcome reception. San Diego in November is mild, so heavy outerwear is unnecessary.