Brands and Culture USA 2026

It takes place at Webster Hall in New York.

The organizer identifies marketing leaders, including senior marketing leaders, as attendees.

It suits senior marketing leaders who want to hear how brands like PepsiCo, Patagonia, Yahoo and SharkNinja handled cultural relevance, since the program treats culture as a business-wide question touching product, partnerships and customer experience rather than a campaign tactic. Junior social or content staff and agencies hoping for tactical production advice will get less from it, because the stated focus is how a CMO aligns teams and builds lasting trust into measurable growth.

Marketing and brand audiences in New York usually dress in smart casual or creative-industry style, such as tailored separates, clean sneakers or fashionable layers, with less suiting than at a finance event. Webster Hall is a club-style music venue, so attendees typically favour comfortable, stylish clothing over formal business wear.