ChannelPro LIVE Dallas 2026

The event took place at Renaissance Dallas North in Dallas, Texas.

Attendance was billed as 100% free for qualified IT channel partners.

MSPs and qualified IT channel partners were the intended attendees.

The two-day event was billed as featuring strategies on selling profitable managed services, turning compliance obligations into recurring revenue, adding automation, and navigating legal issues for MSPs.

New in 2026, the Day 1 DEFEND Cybersecurity Workshop was billed as a fully curated journey through four focused tracks: Risk Mitigation, Cybersecurity Response, Business Growth, and Cutting-Edge Tools.

Yes. IT providers were scheduled to connect with innovative vendors during dedicated networking time to explore partnerships, new tools, and business opportunities.

Speakers were scheduled to include leaders from The ChannelPro Network, 5K Technical Services, NEXTGen IT, Sibyl Consulting, and Sandler, delivering insights on MSP business strategy and growth.

It was well suited to MSP owners and IT channel partners, since the two days covered selling managed services, compliance as recurring revenue, automation and legal issues, and speakers were mostly working MSP leaders such as Trevor Hardy of NEXTGen IT and Corey Kirkendoll of 5K Technical Services. The new Day 1 DEFEND Cybersecurity Workshop added four tracks and attendance was free for qualified partners, so the cost was mainly travel; end-user IT staff or those outside the channel would have gotten less, as the content targeted providers selling services.

IT channel and MSP events usually call for business casual, such as collared shirts or polos with slacks or neat jeans, with few suits.

The event targeted MSPs and IT channel partners, including founders, CEOs, technical staff, and business development professionals building IT service businesses.

Companies sponsored at various tiers, including reception sponsorships like Ciardi Ciardi & Astin.