Hardware & Automotive Session 2027

Hardware & Automotive Session 2027 is held at the Sheraton Dallas Hotel in Dallas, Texas.

Registering an extra attendee costs $650 USD per person, per day. A $250 discount off participation is offered for signing up. Participation packages include airfare, hotel accommodations, meals, ECRM session services, networking functions, and educational opportunities.

Buyers and sellers attend the session and are paired based on categories, capabilities, and buyer objectives. Suppliers see a variety of buyers from different channels of trade.

Attendees include brands seeking discovery by national and regional buyers sourcing new items and suppliers through the Seller Discovery Hub. Other attendees include brands looking to grow distribution across national, regional, and alternative channels through the Seller Innovation Pipeline. A third group includes brands seeking strategic collaboration, distribution, and planning with key buyers across all channels through the Seller Planning Session.

Whether the event is worth attending depends on whether a company sells into hardware, tools, automotive, or related categories and wants scheduled meetings with buyers rather than a general trade show floor. The organizer does not publish attendance or return-on-investment figures, so the value case rests on the fit between the buyer categories represented and a supplier's own product lines.

Most buyer-supplier meeting events call for business casual to business professional attire, since the day consists of scheduled one-on-one meetings rather than a show floor. The organizer does not publish a specific dress code for this session.