It's Not Who You Know. It's Who Knows You! 2026

Held

October 21, 2026

Venue

Glen Annie Golf Club, Goleta, California

• It's Not Who You Know. It's Who Knows You! took place on October 21, 2026, at Glen Annie Golf Club in Goleta, California.
• The session featured Suzy Prudden, listed as a speaker, author, seminar leader, and president.
• Its focus was becoming known as an authority, including how publishing a book can position you as an expert.

The meme once learned in business is “It’s Who You Know.” The session was billed as showing that it is now “It’s Not Who You Know, It’s Who Knows You,” with Suzy Prudden showing how to get known, so that the media calls you, potential clients look for you specifically, and you are known in your industry the way Sandra Yancey is known in hers. Suzy Prudden is a legend. At 82, she is an internationally acclaimed Speaker, Author and Seminar Leader, New York Times Bestselling Author, Radio and TV Host, Fitness Expert, Master Hypnotherapist, Success and Business Growth Coach, Publisher, Podcaster and Wordsmith. The session was billed as covering the power of being known, not just in your industry but in the world in general, and how publishing a book positions you as The Expert in your field and gets you recognized as the authority. The organizer described the aim as having your name be synonymous with your business, for example how people think of Sandra Yancey when they think of the premier networking organization. Suzy Prudden was to show the audience and members why and how to get known. A former Clinician to The President's Council on Physical Fitness and Sports, Suzy has been edutaining audiences and making a difference since 1965. She has appeared on Oprah, Good Morning America and The Today Show. She’s been interviewed by Barbara Walters, Oprah Winfrey, Joan Lunden and Jane Pauley.