NRF Retail's Big Show 2027
Retail's Big Show is the retail industry's largest annual event, bringing more than 41,000 retail professionals to New York City each year under the NRF 2027 theme "Fast Forward."
Jacob K. Javits Convention Center, New York City
- Dates
- January 10–12, 2027
- Venue
- Jacob K. Javits Convention Center, New York City
- Attendance
- 41,000+ retail professionals
TL;DR
- NRF 2027: Retail's Big Show runs January 10–12, 2027 at the Jacob K. Javits Convention Center in New York City.
- The All-Access pass includes keynotes, featured sessions, the Expo floor and the Opening Party, plus a pre-event webinar.
- Companies buying five or more passes at once qualify for Retail Team or Retail Super Tam group rates.
- The event draws more than 41,000 retail industry professionals annually.
About
Retail's Big Show is organized by the National Retail Federation and positions itself as the retail industry's largest and most important annual event. NRF 2027 carries the theme "Fast Forward," focused on the people, ideas and innovations accelerating retail's future. The prior edition, NRF 2026, drew more than 5,000 exhibitors to the Javits Center in January 2026. NRF Foundation Honors, held alongside NRF 2026, raised $2.7 million to support retail careers.
Who you'll find in the room
Retail Decision-Makers
Exhibitors and sponsors gain access to retail decision-makers from more than 100 countries.
Investors
Registration includes a category for venture capitalists, holding firms and private equity firms.
Educators
Educators may register if their primary occupation is instructing students at a college, university, junior/community college or career/vocational school.
International Retail Delegations
International delegations must include a minimum of 10 retailers to register.
Students
Undergraduate and graduate students who attend NRF NXT (Jan. 7–10, 2027) can redeem a student pass to NRF 2027.
Analysts
Analysts must have published a bylined research paper or report in 2026 to register.
Press
Press registrants must be a working member of the news media (editorial).
Past editions
1 on record| Edition | Dates | Location |
|---|---|---|
| 2026 | January 11–13, 2026 | Jacob K. Javits Convention Center, New York City |
Venue & travel
Venue
Jacob K. Javits Convention Center,Questions people ask
8 answeredNRF 2027: Retail's Big Show runs January 10–12, 2027 at the Jacob K. Javits Convention Center in New York City.
Retail's Big Show brings more than 41,000 retail industry professionals to the Javits Convention Center every year.
NRF 2027 is held at the Jacob K. Javits Convention Center in New York City.
Registration categories include venture capitalists, holding firms and private equity firms, educators, analysts and press. Undergraduate and graduate students who attend NRF NXT, held January 7–10, 2027, can redeem a student pass to NRF 2027.
Whether NRF is worth attending depends on whether retail technology, merchandising trends and industry networking are relevant to your role. The organizer does not publish an attendee satisfaction or ROI figure, so the case for attending rests on the scope of the program rather than a quoted outcome.
Most attendees wear business casual on the expo floor and business formal for keynotes and networking events. The organizer does not publish a formal dress code for the show.
The prior edition, NRF 2026, drew more than 5,000 exhibitors to the Javits Center. The event overall brings more than 41,000 retail industry professionals to New York City every year.
As an NRF Expo exhibitor or sponsor, companies gain access to retail decision-makers from more than 100 countries. International Retail Delegations must include a minimum of 10 retailers to register as a group.
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