NRF Retail's Big Show 2027

Retail's Big Show brings more than 41,000 retail industry professionals to the Javits Convention Center every year.

NRF 2027 is held at the Jacob K. Javits Convention Center in New York City.

Registration categories include venture capitalists, holding firms and private equity firms, educators, analysts and press. Undergraduate and graduate students who attend NRF NXT, held January 7–10, 2027, can redeem a student pass to NRF 2027.

It is worth it for retail executives, technology vendors and investors who want to meet decision-makers at scale, since the show draws more than 41,000 retail professionals, the 2026 edition had over 5,000 exhibitors, and speakers include Harley Finkelstein. Small independent retailers or first-time attendees wanting focused peer discussion would get less, as the Javits floor is very large and some AI Stage sessions are restricted to retailers.

Attendees at large retail and technology trade shows usually wear business casual, with some in suits for executive meetings and brand-conscious retail fashion. Comfortable shoes matter for long days on the Javits exhibit floor, and a warm coat is needed for New York in January.

The prior edition, NRF 2026, drew more than 5,000 exhibitors to the Javits Center. The event overall brings more than 41,000 retail industry professionals to New York City every year.

As an NRF Expo exhibitor or sponsor, companies gain access to retail decision-makers from more than 100 countries. International Retail Delegations must include a minimum of 10 retailers to register as a group.