NRF: Retails Big Show 2027

The organizer reports more than 41,000 retail industry professionals attend annually.

The 2027 event is at Jacob K. Javits Convention Center in New York.

The organizer identifies retail professionals, retail decision-makers, and retail-related brands and companies as part of its audience.

It is worth it for retail executives, technology leads and vendors who want a single week of buyer and partner meetings, since the attendee base is over 41,000 retail professionals and the speakers include executives from Ulta Beauty, Sam's Club, BJ's Wholesale Club and Shopify. Small retailers or specialists in one niche may get less from it, because a show of this size at the Javits Center spreads attention thin and the content is aimed at large brands and the vendors selling to them.

Attendees at large retail industry shows usually wear business casual with a fashion-aware edge, and many brand and vendor staff dress a step sharper for meetings. Comfortable shoes matter for the Javits Center floor, and January in New York calls for a warm coat.