PRI Show 2026
PRI Show is a trade-only trade show for qualified motorsports professionals, held December 10–12, 2026, at the Indiana Convention Center in Indianapolis.
Indiana Convention Center & Lucas Oil Stadium, Indianapolis, IN
- Dates
- December 10–12, 2026
- Venue
- Indiana Convention Center & Lucas Oil Stadium, Indianapolis, IN
- Attendance
- 40,000+ motorsports professionals
- Exhibitors
- 1,000+ exhibiting companies
TL;DR
- PRI Show 2026 runs December 10–12, 2026, at the Indiana Convention Center in Indianapolis, Indiana.
- It is a trade-only show for qualified motorsports professionals, not open to the general public.
- PRI Show draws 40,000+ motorsports professionals and 1,000+ exhibitors across 3,000+ booths.
- The show floor is open Thursday and Friday 9:00 am to 5:00 pm, and Saturday 9:00 am to 4:00 pm.
About
PRI Show is organized by Performance Racing Industry. It is described as the largest gathering of motorsports professionals in the world, serving as the industry's top source for new parts, technology, and business opportunities. The show includes more than 45 motorsports-related seminars and conferences, including PRI's International Motorsports Trade Seminar.
Source: performanceracing.com/trade-show/attend/international-attendee
Who you'll find in the room
Motorsports Professionals
Qualified industry professionals in the motorsports business; PRI Show is a trade-only event not open to the general public.
Trade and Consumer Media
Trade and consumer media attend the show every day; exhibitors bring press releases and media kits for them.
Students (NextGen)
PRI hosts a NextGen Student Breakfast alongside other networking events, drawing students into the industry audience.
Venue & travel
Venue
Indiana Convention Center & Lucas Oil Stadium,Getting there
The Convention Center, downtown hotels, and parking garages connect via a network of closed walkways.
Getting there
Average December temperatures in Indianapolis range from 37°F to 46°F.
Getting there
International attendees need a visa for U.S. travel; PRI can issue a visa letter after registration.
Getting there
Visit Indy Housing Bureau is the only official housing partner for the show.
Getting there
Hotel reservation cancellations and updates are due by October 16, 2026; a $50 fee applies to cancellations made after that date.
Questions people ask
8 answeredPRI Show 2026 runs Thursday through Saturday, December 10–12, 2026, at the Indiana Convention Center in Indianapolis, Indiana.
PRI Show draws 40,000+ motorsports professionals and 1,000+ exhibitors across the three-day show. Racing professionals travel from 72 countries to attend.
PRI Show 2026 is held at the Indiana Convention Center & Lucas Oil Stadium in Indianapolis, Indiana.
PRI Show is a trade-only event limited to qualified motorsports industry professionals. Trade and consumer media also attend every day of the show.
PRI Show is built for people already working in motorsports, not casual fans, since it is a trade-only event. For buyers, media, and racing businesses, the draw is seeing new parts and technology and meeting decision-makers face to face; the organizer does not publish independent return-on-investment data, so weigh it against your own sourcing needs.
Most attendees dress business casual for the show floor, since PRI Show is a professional trade event rather than a public expo. Comfortable closed-toe shoes are worth it given the size of the venue; the organizer does not publish a formal dress code.
PRI Show fills more than 3,000 booths across the Indiana Convention Center, with over 1,000 exhibiting companies. The organizer describes it as the largest gathering of motorsports professionals in the world.
PRI Show's audience is limited to qualified motorsports industry professionals, from racing teams and parts manufacturers to trade and consumer media. The show also hosts a NextGen Student Breakfast alongside other networking events for people entering the industry.
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