Robo Business 2026

The organizer reports more than 1,600 attendees in its sponsor information.

Robo Business 2026 is held at the Santa Clara Convention Center in Santa Clara, California.

The published audience includes robotics engineers, engineering managers, product developers, manufacturers, investors, researchers, and executives.

It is most useful for robotics engineers, product developers and business development staff at robotics makers or component suppliers, since the speaker list includes Rodney Brooks, Jonathan Hurst and Ken Goldberg and the attendee mix runs from R&D teams to executives. Startup founders looking for investors or partners also have a reason to go, as investors are among the listed attendees, and the stated total of more than 1,600 attendees makes it a mid-sized gathering rather than a huge show. Researchers wanting deep academic detail would likely get more from a dedicated scientific conference, since this event is run by The Robot Report, a trade publication, and leans toward commercial and industry topics.

Robotics engineers, founders and investors at California technology events usually dress in business casual, such as button-downs or polos with chinos or jeans, and company-branded shirts are common. Comfortable shoes are a sensible choice for long days walking around a convention center like the Santa Clara Convention Center, and executives or sponsor staff sometimes add a blazer.