USTOA Annual Conference & Marketplace 2026

The 2026 event is at the San Francisco Marriott Marquis in San Francisco, California.

The organizer describes the conference as a gathering of 800 travel professionals.

The audience includes travel professionals, industry leaders, decision-makers, Associate Members, and Active Members.

It is most useful for destination representatives and ground suppliers who want face time with buyers at major US tour operators, since the attendance is capped at roughly 800 people and the operators represented report combined annual sales above $24 billion. Travel professionals who want broad exposure to many small buyers, or who sit outside the operator and supplier relationship, will get less from a small, members-oriented gathering than from a large open trade show.

The program is described as having a business casual atmosphere, and travel industry attendees typically dress accordingly, in slacks or chinos with collared shirts or blouses and a blazer for evening functions.

The available event information does not specify a registration price.