Chancity

Past eventHeld September 29–October 2, 2026

World Dairy Expo 2026

World Dairy Expo pairs the world's largest dairy-focused Trade Show with a Dairy Cattle Show of the finest cattle in North America each fall in Madison, Wisconsin.

Held
September 29–October 2, 2026
Location
Madison, Wisconsin, USA
Admission
$15 daily / $40 season pass (through September 28, 2026)
2025 Attendance
51,525

TL;DR

  • World Dairy Expo 2026 took place September 29–October 2 in Madison, Wisconsin.
  • The event was billed as combining the world's largest dairy-focused Trade Show with a Dairy Cattle Show of the finest cattle in North America, plus educational programming.
  • World Dairy Expo 2025 drew an estimated 51,525 attendees from 83 countries.

Source: worlddairyexpo.com/pages/International-Attendees.php

About

World Dairy Expo began in 1967 as the World Food Exposition, created by the World Food and Agricultural Foundation. It has been held in the first week of October each year since 1967, except in 2020, when it was cancelled due to the COVID-19 pandemic. World Dairy Expo became a not-for-profit organization in 1993, and its for-profit subsidiary, World Dairy Expo Management Inc., was established in 1998. Laura Herschleb serves as World Dairy Expo's General Manager.

Source: en.wikipedia.org/wiki/World_Dairy_Expo

Who was in the room

International trade professionals

A dedicated networking space served companies and organizations that serve the international dairy market, and entry required an international pin and ribbon.

Non-English-speaking attendees

Expo interpreters fluent in Chinese, French, German, Portuguese, Russian and Spanish were available to assist with directions, show information and business transactions at the International Registration Desk.

International commercial exhibitors

Registered international attendees and commercial exhibitors were invited to a free international reception on Thursday, October 1 from 5:00 to 7:00 p.m. in The Tanbark.

Featured speakers

6 listed

Dr. John C Prososki

Founder/Owner, Prososki Dairy Farms & Wittenberg Embryo Transfer · Aerotech

Jordan Wollenberg and Jacci Wood

Insurance Agents · Agri-Services Agency

Chris Orrett

Global Genetics R&D Manager · CRV

Owen Bewley

General Manager, North American Dairy Business · Nedap

Stacy Nichols

Dairy Technical Sales Manager · Vita Plus

Chrissy Meyer

Global Technical Marketing Director · Alta Genetics

Source: worlddairyexpo.org/pages/Knowledge-Nook-Sessions.php

Partners on record

9 listed
BouMaticFive Star · 2025Dairy Farmers of WisconsinFive Star · 2025Hoard's DairymanFive Star · 2025JLG IndustriesFive Star · 2025John DeereFive Star · 2025Merck Animal HealthFive Star · 2025New HollandFive Star · 2025Semex/BoviteqFive Star · 2025ZoetisFive Star · 2025

Source: worlddairyexpo.org/file_open.php

Past editions

1 on record
EditionDatesLocationAttendance
202551,525

Venue & travel

Venue

Exhibition Hall

Questions people ask

7 answered

The next edition, World Dairy Expo 2027, is scheduled for September 28 - October 1, 2027 in Madison, WI.

World Dairy Expo 2026 took place September 29 through October 2 in Madison, Wisconsin.

A 2026 attendance figure is not given here; the 2025 edition drew an estimated 51,525 attendees from 83 countries. The event was billed as combining the world's largest dairy-focused Trade Show with a Dairy Cattle Show of the finest cattle in North America.

World Dairy Expo is held in Madison, Wisconsin, USA, with registration and exhibits centered on the Exhibition Hall.

World Dairy Expo draws international dairy trade professionals, with a dedicated networking space for companies and organizations that serve the international dairy market, entry to which required an international pin and ribbon. The show provided interpreters fluent in Chinese, French, German, Portuguese, Russian and Spanish for its international attendee base.

It is most useful for dairy producers, genetics and feed suppliers, and equipment buyers, since it combines a large dairy trade show with a cattle show, and the 2025 edition drew an estimated 51,525 attendees from 83 countries with 246 sponsors including John Deere, Zoetis and Merck Animal Health. Knowledge Nook sessions on herd health, feed efficiency and genetics from speakers at CRV, Alta Genetics and Vita Plus were billed as giving farmers practical content, and international visitors got interpreters and a dedicated space; those outside dairy, or who dislike crowds, would get little from it.

Dairy farmers and industry attendees usually wear jeans, work boots or sturdy shoes, and company caps or jackets, since much of the day is spent walking barns and a large exhibition hall. Early October in Madison can be cool, so a jacket or layers are sensible.

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