AMA Symposium for the Marketing of Higher Education 2026
A symposium focused on marketing in higher education.
Gaylord Rockies Resort & Convention Center
- Date
- November 8, 2026
- Venue
- Gaylord Rockies Resort & Convention Center
- Location
- Aurora, Colorado
TL;DR
- The 2026 symposium starts November 8 at Gaylord Rockies Resort & Convention Center in Aurora, Colorado.
- Its program addresses higher education marketing and includes peer-reviewed sessions.
- The organizer identifies higher education marketers, senior marketers, emerging leaders, and Professional Certified Marketer attendees as audiences.
Source: ama.org/events/conference/2026-ama-symposium-for-the-marketing-of-higher-education
About
The symposium has operated for more than 30 years and centers on marketing strategy in higher education. The American Marketing Association organizes the event.
Who you'll find in the room
Higher education marketers
Marketers working in higher education.
Senior higher education marketers
Senior-level higher education marketing professionals.
Emerging leaders
Emerging leaders in higher education marketing.
Professional Certified Marketer attendees
Attendees identified as Professional Certified Marketers.
Featured speakers
2 listedJenny Petty
Bill Campbell
Partners on record
67 listedVenue & travel
Venue
Gaylord Rockies Resort & Convention CenterQuestions people ask
5 answeredThe 2026 symposium starts November 8.
It takes place at Gaylord Rockies Resort & Convention Center in Aurora, Colorado.
The organizer identifies higher education marketers, senior marketers, emerging leaders in the field, and Professional Certified Marketer attendees.
It is most useful for marketing and enrollment staff at colleges and universities, since the program is peer-reviewed, has run for over 30 years, and is aimed at both senior higher ed marketers and emerging leaders. The sponsor list mixes agencies and platforms such as BVK, Ologie and Element451 with universities like Pepperdine and Pace, so it works well for agency-side contacts and vendor scouting, but marketers outside higher education would find the content too specialised.
Higher education marketers at conferences usually wear business casual, such as slacks or a dress with a blazer or cardigan, and comfortable shoes help at a large resort complex like the Gaylord Rockies.
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