ARA Conference & Expo 2026

The 2026 event is at JW Marriott Austin in Austin, Texas.

The organizer identifies ag retail leaders as an audience for the event.

It is most useful for ag retail leaders who want to hear from peers and suppliers, since speakers come from Nutrien, Winfield United, CHS, Inc. and Farm Journal, and sponsors include Corteva Agriscience, CNH Industrial America and BMO, which lets retailers speak directly to their main suppliers and lenders. Growers and those outside the retail and distribution side of agriculture would get less from it, as the sessions and sponsors are aimed at agribusiness operators.

Ag retail and agribusiness executives usually wear business casual at industry conferences, such as slacks or khakis, collared shirts and boots or loafers, with jackets for the general sessions.