Chancity

TRAFFIC SHOW 2026

A biannual wholesale trade show connecting outdoor, active, and lifestyle brands with retail buyers.

Palmer Events Center, Austin, TX

Dates
October 28-29, 2026
Venue
Palmer Events Center, Austin, TX

TL;DR

  • TRAFFIC SHOW 2026 runs October 28-29 at Palmer Events Center in Austin, Texas.
  • The biannual wholesale trade show brings together outdoor enthusiasts, active individuals, fashion aficionados, and lifestyle brands.
  • Badge registration for buyers, reps, and guests is open.

About

TRAFFIC SHOW is a biannual wholesale trade show held at Palmer Events Center. The event brings together wholesale buyers and brand reps from the outdoor, active, and lifestyle categories to source products and connect with retail partners.

Who you'll find in the room

Wholesale Buyers

Retail buyers sourcing products from wholesale brands.

Brand Representatives

Reps from outdoor, active, and lifestyle companies exhibiting products.

Outdoor and Lifestyle Brands

Companies in outdoor, activewear, fitness, and fashion categories.

Partners on record

4 listed
Rock & Roll DenimSponsorBaja LlamaSponsorTOBIQSponsorHOOEYSponsor

Venue & travel

Venue

Palmer Events Center, 900 Barton Springs Road, Austin, TX 78704

Questions people ask

6 answered

TRAFFIC SHOW 2026 runs October 28-29, 2026.

TRAFFIC SHOW is held at Palmer Events Center, 900 Barton Springs Road, Austin, TX 78704.

Attendees include wholesale buyers, brand reps, outdoor enthusiasts, active individuals, and fashion aficionados from lifestyle and activewear companies.

Wholesale buyers, brand representatives, outdoor brands, activewear companies, fitness brands, and action sports companies attend.

TRAFFIC SHOW is valuable for wholesale buyers and brand representatives seeking to source products and connect with retailers in the outdoor, active, and lifestyle categories.

TRAFFIC SHOW is a wholesale trade show, so business casual attire is standard. The organizer does not publish a specific dress code.

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