ASUG Tech Connect 2026
ASUG Tech Connect is a customer-led SAP event and a North American stop on the TechEd tour.
Fort Worth Convention Center
- Date
- November 2, 2026
- Venue
- Fort Worth Convention Center
- City
- Fort Worth, TX
TL;DR
- ASUG Tech Connect 2026 starts November 2 at the Fort Worth Convention Center in Fort Worth, Texas.
- The program is directed at technical and functional SAP teams, with topics including S/4HANA migration and AI readiness.
- The organizer identifies migration leads, architects, business process owners, and senior IT leaders among its intended audience.
Who you'll find in the room
S/4 Migration Leads
Program Directors
Project Managers
Enterprise Architects
Solution Architects
Business Process Owners
Functional Analysts
Super Users
CIOs
IT VPs
Developer Roles (ABAP Developers / BTP Developers)
IT Directors
Digital Transformation Leaders
Technical Consultants
Featured speakers
5 listedJonathan von Rüden
David Robinson
Yaad Oren
Florian Heretsch
Stefan Steinle
Venue & travel
Venue
Fort Worth Convention CenterQuestions people ask
5 answeredASUG Tech Connect 2026 starts November 2, 2026.
The event takes place at Fort Worth Convention Center in Fort Worth, Texas.
The organizer lists SAP migration leads, program and project managers, architects, process owners, analysts, developers, consultants, and IT executives among the intended audience.
It is most useful for SAP customer teams in the middle of an S/4HANA migration, since the attendee list runs from migration leads and project managers to enterprise architects, ABAP and BTP developers and functional analysts, so a whole project team can cover different sessions. Speakers such as Yaad Oren and Florian Heretsch point to SAP's own product side being present, which suits teams wanting direct access to roadmap voices; organizations that do not run SAP, or executives wanting a strategy-only event with little technical depth, would get less from it.
Attendees at SAP user-group technical conferences usually wear business casual, such as slacks or chinos with a collared shirt or blouse, and some developers go with jeans and a company polo. Comfortable shoes help across a large convention center like Fort Worth Convention Center.
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