BITAC Food & Beverage 2027

The event takes place at VEA Newport Beach in Newport Beach, California.

The organizer lists food-and-beverage executives, purchasing decision-makers, directors, executive chefs, and solution providers among the audience.

It is most useful for suppliers of equipment, furnishings and food service solutions who want direct conversations with purchasing decision-makers, since the attendee list centres on F&B directors and executive chefs from hotels, gaming properties, resorts and cruise lines. Suppliers whose buyers sit in retail or packaged goods would get less from it, as the audience is hospitality operators and management companies rather than grocery or consumer brands.

Hospitality and F&B executive meetings usually call for business casual, such as collared shirts or blazers without ties, with chefs often in smart casual. A light layer is sensible for evenings in Newport Beach in January.