Governor's Conference on Tourism 2026

It was held at Oxford Conference Center in Oxford, MS.

The published audience is Mississippi tourism industry professionals.

It is most useful for Mississippi tourism professionals such as convention bureau staff, attraction operators and hospitality managers, since the audience is the state's own industry and the breakouts were scheduled to cover workforce, advocacy and destination-business partnerships. The general session on AI in tourism was scheduled to come from Janette Roush of Brand USA, which gives a national view, but people outside Mississippi or those seeking a large national buyer pool will get less from a state association meeting of this scale.

Attendees at state tourism association conferences usually wear business casual, such as slacks, blouses or collared shirts and blazers, with something a little dressier for the luncheon and the evening receptions. Oxford in early October is typically mild, so a light layer is sensible.