Performance-Driven Marketing Institute West 2026

The event is held at InterContinental San Diego in San Diego, California.

Listed audience groups include performance brand executives, performance media sales leaders, performance brands, and D2C marketers.

It is most useful for direct-to-consumer and performance brand marketers and for media sellers, since sessions cover branded entertainment, linear and streaming performance media, and brands' experiences on TikTok Shop, with over forty speakers listed. Marketers focused on brand-awareness campaigns or without a direct-response business would find less relevance, as the program centers on performance outcomes.

Marketing and media executives in San Diego usually dress in smart casual, such as chinos, open-collar shirts or casual dresses, with blazers for speakers. The InterContinental setting and the warm coastal climate favor lighter fabrics.