Past eventHeld October 20–21, 2026
Pharma CX Marketing Summit 2026
A hybrid, two-day summit for senior pharma marketers and CX professionals, billed as featuring TED-style keynotes, panels, and sessions on healthcare customer experience.
Hilton La Jolla Torrey Pines
- Held
- October 20–21, 2026
- Venue
- Hilton La Jolla Torrey Pines
- Location
- San Diego, California
- Attendance
- 180+ senior pharma marketers, agency leaders, and tech experts
TL;DR
- Pharma CX Marketing Summit 2026 took place October 20–21 at Hilton La Jolla Torrey Pines in San Diego, California.
- The hybrid program was billed as including TED-style keynotes, panels, and sessions on healthcare customer experience.
- The published audience was 180+ senior pharma marketers, agency leaders, and tech experts.
About
The summit was described as designed by industry, for industry, and as a highly interactive forum for senior marketing leadership. Its subject matter was billed as covering HCP and patient expectations, channels, technology, and trust dynamics in the experience economy. The partner proposition included commercial relationship building, brand awareness with a decision-making audience, and 1-2-1 networking sessions.
Who was in the room
Senior pharma marketers
Senior pharma marketers.
Agency leaders
Agency leaders.
CX and digital marketing experts
CX and digital marketing experts.
Featured speakers
10 listedJohn Nosta
Keynote, Innovation Theorist · Nosta Lab
Gunjan Aggarwal
Head, Data & Analytics · Averitas Pharma
Wayne Simmons
Chief Marketing Organization, Global Customer Excellence · Pfizer
Hanna Mason
Lead, Digital Orchestration & Enablement, Oncology · GlaxoSmithKline
Craig McGettingan
Executive Director, Omnichannel Strategy, Immunology & Cardiovascular · Bristol Myers Squibb
Amanda Ciktor
Director, Omnichannel Marketing Strategy · AstraZeneca
Eugene Lee
CCO · ProclaimRx
Shri Ajvalia
Associate Director, Oncology Digital Strategy · Bayer
Michael Rowbotham
Fmr Lead, Commercial Innovation · Pfizer
Andre Vieira
US Marketing Lead, CML - US Hematology Marketing · Novartis
Venue & travel
Venue
Hilton La Jolla Torrey PinesQuestions people ask
7 answeredThe next edition, the 2027 Pharma CX Marketing Summit, is scheduled for Oct 19-20, 2027 in Philadelphia, PA.
Pharma CX Marketing Summit 2026 took place October 20–21, 2026.
The 2026 summit reported 180+ senior pharma marketers, agency leaders, and tech experts.
It was held at Hilton La Jolla Torrey Pines in San Diego, California.
The published audience included senior pharma marketers, agency leaders, and CX and digital marketing experts.
It suited brand-side omnichannel, digital and customer-experience leaders at large drugmakers, since the speaker list drew on Pfizer, GlaxoSmithKline, Bristol Myers Squibb, AstraZeneca, Bayer and Novartis, so the talks came from peers running similar programs. With more than 180 attendees across a two-day run, it was a small room where conversations are easy to start, which favored agency and technology vendors seeking senior buyers; junior marketers or anyone wanting a broad exhibit hall would have gotten less from it.
People at pharma marketing events usually wear business casual, such as slacks or chinos with a collared shirt or blouse, and many add a blazer for the keynote sessions. The Hilton La Jolla Torrey Pines setting in San Diego tends to make the dress code a bit looser, so a tie is rarely expected.
Related events
Find more events with this kind of reach.
We score 300,000+ B2B events by decision-maker density, so you can find the next one for your ICP.
Also listed in