The Annual Chief Marketing & Business Development Officer Forum 2027

It takes place at The Ritz-Carlton Bacara in Santa Barbara, California.

The organizer lists marketing and business development officers, strategy and innovation chiefs, law firm managing partners, executive committee members, practice group leaders, and client service or relationship partners.

It is most useful for law firm chief marketing and business development officers, and the strategy and innovation leaders who work with them, since the attendee list also includes managing partners and practice group leaders and the host is the Thomson Reuters Institute, whose head, Mike Abbott, is speaking. Marketers outside professional services, or junior staff seeking tactical training, would get less from a senior forum at a resort.

Law firm leaders at resort forums usually wear business casual, such as blazers and slacks, with smart resort attire for evening events. Santa Barbara in late January is mild, so light layers suit the coastal setting.