The Great American Franchise Expo 2026

The 2026 expo takes place at Mesa Convention Center in Mesa.

Online registration provides free entry; the door fee is $29.

The organizer lists new and aspiring entrepreneurs, seasoned franchise owners, and business owners as audience groups.

It is most useful for aspiring entrepreneurs and first-time franchise buyers who want to compare brands in person, since the expo offers free seminars and speakers from franchise groups such as Franchise Genesis, the Women's Franchise Alliance and the Veterans Franchise Council. Experienced franchise owners or investors seeking deep due diligence would get less from it, since an expo floor gives first introductions rather than detailed financial disclosure, and registering online waives the $29 door fee.

Visitors to franchise expos usually wear business casual, since they are speaking with franchise sales representatives, and some dress more formally. Comfortable shoes help for walking a convention floor, and early November in Mesa is mild.

The listed audience includes entrepreneurs and business owners, while the supplied speaker listings include franchise experts and representatives of franchise-related organizations.