The NAMM Show 2027 (dates TBA)

The NAMM Show is held at the Anaheim Convention Center in Anaheim, CA.

NAMM describes the show as reaching tens of thousands of global decision makers, music retailers, influencers, media, and business owners. The show floor also features thousands of exhibiting brands across 5 days of events, including 3 days of exhibits.

Attendees include guests invited by NAMM member companies, self-registering individual members and qualified attendees, and credentialed media, influencers, and content creators. Entrepreneurs, small businesses, and legacy brands, including instrument retailers, also attend to connect with industry leaders and distributors.

It is most worth it for music retailers, dealers, distributors and brands looking for purchasing decision makers, since the show has thousands of brands on the floor and attracts retailers who want to meet artists and distributors. Small store owners describe it as a way to feel connected to the wider industry, while casual hobbyists or those outside the trade would get less from it; note that attendee registration is not yet open, and access is tied to membership or qualified-attendee status.

Attendees at music trade shows usually wear casual or smart casual clothing, with band shirts and jeans common alongside business casual for buyers, and comfortable shoes are essential for three days of exhibits at the Anaheim Convention Center.

The show draws many professional communities across the music industry, from instrument retailers networking with artists, dealers, and distributors to entrepreneurs, small businesses, and legacy brands. Media, influencers, and content creators can also register for credentialed access to cover the show.