The NAMM Show 2027 (dates TBA)
The NAMM Show is NAMM's annual trade show for the global music products industry, held at the Anaheim Convention Center in Anaheim, CA.
Anaheim Convention Center, Anaheim, CA
- Dates
- Exhibits expected January 28–30
- Venue
- Anaheim Convention Center, Anaheim, CA
- Format
- 5 days of events, 3 days of exhibits
- Reach
- Tens of thousands of industry decision makers
TL;DR
- The NAMM Show is expected to run January 28–30 at the Anaheim Convention Center in Anaheim, CA.
- The show spans 5 days of events, including 3 days of exhibits.
- It draws tens of thousands of global decision makers, music retailers, influencers, media, and business owners, alongside thousands of exhibiting brands.
- Registration for the 2027 edition has not yet opened; NAMM is taking sign-ups for notification.
About
NAMM, the global association for music product manufacturers, retailers, and music industry professionals, organizes The NAMM Show. NAMM positions the show, alongside NAMM NeXT, as a key event for industry connection, networking, and professional development. The 2026 edition featured performances, product launches, and connections across the show floor before wrapping.
Who you'll find in the room
Member-invited attendees
Professionals invited by a NAMM member company to attend the show.
Individual members and qualified attendees
Self-registering individual NAMM members or qualified attendees from across the music products industry.
Media, influencers, and content creators
Credentialed press, influencers, and content creators who cover the show and connect with brands and artists.
Entrepreneurs and retailers
Entrepreneurs, small businesses, and legacy brands, including instrument retailers, who come to connect with industry leaders and network with dealers and distributors.
Cross-industry professional communities
Professionals from many niches across the music industry attend to track trends relevant to their organizations and careers.
Past editions
1 on record| Edition | Dates | Location |
|---|---|---|
| 2026 |
Venue & travel
Venue
Anaheim Convention Center,Questions people ask
7 answeredThe NAMM Show's exhibits are expected to run January 28–30, based on NAMM's registration page for the 2027 show. NAMM has not yet published confirmed 2027 dates or opened registration.
The NAMM Show is held at the Anaheim Convention Center in Anaheim, CA.
NAMM describes the show as reaching tens of thousands of global decision makers, music retailers, influencers, media, and business owners. The show floor also features thousands of exhibiting brands across 5 days of events, including 3 days of exhibits.
Attendees include guests invited by NAMM member companies, self-registering individual members and qualified attendees, and credentialed media, influencers, and content creators. Entrepreneurs, small businesses, and legacy brands, including instrument retailers, also attend to connect with industry leaders and distributors.
Whether a trade show like this is worth attending depends on your goals. It tends to pay off most for retailers, brands, and industry professionals seeking face-to-face networking, new vendor relationships, and a read on where the industry is heading. The organizer does not publish an ROI figure, so weigh the trip against your own sourcing and networking needs.
Trade show attendees typically dress business casual, comfortable enough for a full day of walking a large convention floor. The organizer does not publish a formal dress code, so practicality tends to matter more than formality.
The show draws many professional communities across the music industry, from instrument retailers networking with artists, dealers, and distributors to entrepreneurs, small businesses, and legacy brands. Media, influencers, and content creators can also register for credentialed access to cover the show.
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