Past eventHeld October 18–20, 2026
ICON 2026
ICON is PRSA's annual conference for communications and public relations professionals, with keynotes from nationally recognized leaders and industry experts.
Orlando World Center Marriott
- Held
- October 18–20, 2026
- Venue
- Orlando World Center Marriott
TL;DR
- ICON 2026 took place October 18–20 at Orlando World Center Marriott in Orlando, Florida.
- The program was billed as including keynotes and a wide range of breakout sessions.
- The organizer presents ICON as the largest annual conference for communications and public relations professionals.
Who was in the room
Communications and public relations professionals
Communications and public relations professionals attend ICON.
Featured speakers
3 listedTyler Gillum
Head Coach · Savannah Bananas
Sally Hogshead
New York Times Best-Selling Author and Brand Expert · Independent
Gaby Natale
Daytime Emmy-Winning Journalist and Author · Independent
Venue & travel
Venue
Orlando World Center Marriott, 8701 World Center Drive, Orlando, FL 32821Questions people ask
6 answeredThe next edition, ICON 2027, is scheduled for Oct. 24 – 26, 2027 in Chicago, IL.
ICON 2026 took place October 18–20, 2026.
ICON 2026 took place at Orlando World Center Marriott in Orlando, Florida.
Communications and public relations professionals attend ICON.
It is most worth it for communications and PR practitioners and agency leaders wanting a large national gathering, since PRSA bills it as its biggest annual conference and keynotes were billed to include Sally Hogshead, Gaby Natale and Savannah Bananas head coach Tyler Gillum. Pre-conference options were billed as including a Leadership Rally and an Educators Academy, but with full registration priced from $1,755 to $2,405, junior staff or those on tight budgets may have preferred the cheaper Sunday or Tuesday passes.
PR and communications professionals usually wear polished business casual at national conferences, such as blazers and smart separates, with comfortable shoes for a large Orlando resort hotel and lighter fabrics for Florida in October.
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