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ICON 2026

ICON is PRSA's annual conference for communications and public relations professionals, with keynotes from nationally recognized leaders and industry experts.

Orlando World Center Marriott

Dates
October 18–20, 2026
Venue
Orlando World Center Marriott
Professional registration
$1,755–$2,005 for members; $2,155–$2,405 for nonmembers

TL;DR

  • ICON 2026 runs October 18–20 at Orlando World Center Marriott in Orlando, Florida.
  • Professional registration is $1,755–$2,005 for PRSA members and $2,155–$2,405 for nonmembers.
  • The program includes keynotes and a wide range of breakout sessions.
  • The organizer presents ICON as the largest annual conference for communications and public relations professionals.

Who you'll find in the room

Communications and public relations professionals

Communications and public relations professionals attend ICON.

Featured speakers

3 listed

Tyler Gillum

Head Coach · Savannah Bananas

Sally Hogshead

New York Times Best-Selling Author and Brand Expert · Independent

Gaby Natale

Daytime Emmy-Winning Journalist and Author · Independent

Venue & travel

Venue

Orlando World Center Marriott, 8701 World Center Drive, Orlando, FL 32821

Questions people ask

6 answered

ICON 2026 runs October 18–20, 2026.

ICON 2026 takes place at Orlando World Center Marriott in Orlando, Florida.

Professional registration is $1,755–$2,005 for PRSA members and $2,155–$2,405 for nonmembers.

Communications and public relations professionals attend ICON.

Assess ICON against your objectives, audience fit, agenda priorities, and available budget.

Smart casual is a practical default for a professional conference, with comfortable shoes and a light layer for indoor sessions.

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